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CLIENT
Creed / Wind-Up Records
OBJECTIVE
Promote new album release, support ticket sales of upcoming tour and reinforce brand loyalty. Additionally, the band was looking to create a unique interactive experience to fuse fan participation on-line with traditional promotional activities.
SOLUTION
The Core 12 team created an integrated promotional strategy that included
print advertising, merchandising, viral marketing, strategic web
advertising, e-mail campaigns and a groundbreaking on-line user experience,
which produced unprecedented results. This unique approach set new standards
in the industry.
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