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Core Twelve worked with Nike Running to develop installations that would create awareness of their Nike+ running application for the Chicago Marathon. The concepts were designed to engage runners, encouraging them to download the free applicaton and also share their experience through photos and social media.

Core Twelve teams with Nike to launch the RUN LOUD Facebook application for the 2012 Shamrock Shuffle in Chicago. From registering, to training, to crossing the finishing line on raceday, runners will be able to share their experience like never before.

In celebration of the 125th anniversary of Karl Benz’s invention of the automobile, Mercedes-Benz gave away a two-year lease of a 2012 Mercedes-Benz C250 Sedan to a current owner or lessee. The winner will also receive a trip to Germany, birthplace of the automobile in 1886 to fully experience the rich history and continued innovation of Mercedes-Benz. 

Nike Sportswear teamed up with the Chicago's top sneaker boutiques for the 3rd annual Sneak & Eat Event. Guests participated in a text-based raffle for access to the Nike Sportswear Showcase, featuring unreleased footwear and apparel.

MPG Ranch is an 8,500 acre conservation property that stewards a large, undeveloped landscape in the northern Sapphires. The property sponsors researchers that study new ways to restore and protect rangelands. Branding was needed as well as a robust website to share information and media with other researchers and the public.

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125 Years of Innovation
December 7, 2011  / 

125 Years of Innovation

In celebration of the 125th anniversary of Karl Benz’s invention of the automobile, Mercedes-Benz gave away a two-year lease of a 2012 Mercedes-Benz C250 Sedan to a current owner or lessee. The winner will also receive a trip to Germany, birthplace of the automobile in 1886 to fully experience the rich history and continued innovation of Mercedes-Benz. 

Core Twelve worked with the Mercedes-Benz After-Sales team to develop and execute this promotion as a way to thank all of the loyal Mercedes-Benz customers and further engage with them as part of the After-Sales experience. The project included promotional branding, website and sweepstakes development, Facebook integration, Outreach and Data Management. In addition to the sweepstakes component an interactive timeline and rich image gallery were developed to demonstrate the growth and innovation of Mercedes-Benz vehicles over the years.

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