Core Twelve developed an on-the-street awareness marketing campaign and activation around the opening of 4 World Trade Center targeted at Midtown Manhattan professional workers. The activation consisted of professionally outfitted crews delivering 4 World Trade Center views of New York City to the streets of Midtown. Two 6’ x 12’ structures were fabricated to accurately replicate office window framing in both form, dimensions, and views. The delivery crew walked the views around 12 pre-defined routes, following key Midtown commute paths.
< Back to main