April 12, 2016 /
An Evolutionary Experience
Mercedes-Benz embarked on an invite-only music tour to promote their GLA and CLA vehicles. Coupled with the music tours were test-drive events in various cities across the country. A social media campaign tied all of the events together. Core Twelve played an integral role in creating the designs to make this a cohesive experience across multiple platforms, including outdoor and on-site signage, digital communications, physical event tickets and more.