Objective
Develop a user friendly QR Code experience for onsite activation at a tradeshow. Demonstrate products & services through the experience and drive potential customers to the IPC booth.
Solution
A multi-platform QR code sweepstakes to win an iPad2 was created. IPC's microsite, social media, booth and on-site signage were leveraged to create an engaging experience. To enter the sweepstakes, participants were required to visit the IPC booth and scan a QR code with their mobile device. The branded QR code was also used as IPC’s Twitter avatar to create awareness for the promotion.
Services
Content Creation
Social Media
Digital
Immersive Brand Experiences
Design