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CLIENT
Mercedes-Benz USA
OBJECTIVE
Increase local awareness for the C-Spot Drive Party events. Demonstrates the cool factor and appeal of the event driving new registrants and attendance for the Chicago, Denver, Seattle and Phoenix markets.
SOLUTION
Two rich media event compilations were developed; a video and a flash movie. Photos and video from the events as well as original artwork and music were used in creating the pieces. The compilations were compiled to bring the events to life. They were scripted to tell an engaging story of excitement and design, while building anticipation about the upcoming events. Email, direct mail and viral marketing were used to drive users to the event preview and registration.
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