CLIENT
Mercedes-Benz USA

OBJECTIVE
Develop an image for a special weekend drive event that Mercedes-Benz is sponsoring. Establish a name, tag line, look & feel and produce the associated website and marketing materials.

SOLUTION
This event included driving high performance cars on a racetrack with professional drivers so it needed an exciting name, look and feel. This is how X-celerate was born; it displayed speed, power and elegance. . Once the overall image was developed; invitations, signage, a newspaper ad, html email and a corresponding registration website were created. The email alerted potential participants of the event, provided them with the necessary information and drove them to the site to register.