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CLIENT
Screamline USA
OBJECTIVE
Screamline was launching their own line of surf wear targeted to the action
sports/rock audience. Their image had to be authentic and real for the target to embrace them.
SOLUTION
An image and identity was developed to get Screamline in at the street level with the target. It started with a logo identity
that works strongly as a stand alone symbol and followed with an awareness campaign. Now the line can be spotted being worn by artists
on MTV and on the cover of Rolling Stone magazine.
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