Core 12 Core 12 is a Chicago-based integrated marketing and design firm
CORE 12
CAPABILITIES
PORTFOLIO
CONTACT
INTEGRATED MARKETING
WEBSITE DESIGN
PRINT DESIGN
BRAND IDENTITY
VIRAL MARKETING
ONLINE GAMING
INTERACTIVE
E-COMMERCE
98 Rock, Tampa

CLIENT
98 Rock, Tampa

OBJECTIVE
For the 3rd year in a row, 98 Rock hired Core 12 to design an original logo for their Livestock music festival. The logo needed to appeal to the hard rocking target audience and mesh with the show theme "The Greatest Show on Dirt"

SOLUTION
A logo was developed which plays on the carnival overtone of the marketing campaign. The logo was designed to work especially well in their merchandising efforts as a stand alone image.