CLIENT
House of Blues Concerts

OBJECTIVE
The House of Blues developed a weekly concert series and needed a logo to represent the essence of the event. While the target audience was mainly a younger hip group, the concert series involves a diverse offering of bands and music types, therefore the logo design needed to appeal to an equally diverse group.

SOLUTION
A logo was developed which displays the mood of an exciting live event without portraying a strong bias towards a specific type of music or artist. The logo was created to be used in multiple mediums including ads, merchandise, and signage.