|
CLIENT
Butler University
OBJECTIVE
Engage and grow their relationship with a younger, wired demographic. Find a more cutting edge marketing solution to compliment traditional means and appeal to the target audience.
SOLUTION
Leveraging Butler’s highly ranked basketball team, the Butler Game Zone was created and two interactive basketball games developed for the initial launch. The games are part of a large ongoing campaign, which includes a sweepstakes, direct mail and e-mail initiative.
|