CLIENT
Mercedes-Benz USA

OBJECTIVE
Create a campaign to announce the return of the Mercedes-Benz Diesel model to roll out at the MBUSA Midwest Region dealers.

SOLUTION
Developed a campaign with a creative tag line and eye-catching design to displace the myths of what a Diesel was and display the new and improved version of today. Included a large banner, sign and poster to be used at 80 dealers throughout the region.