CLIENT
ESPN Radio 1000

OBJECTIVE
Develop an “ESPN Survival Guide” series to be used at various events held by ESPN Radio 1000. The first event was the 2003 Major League Baseball All-Star game in Chicago, for which they wanted to create a fan guide for attendees of the week’s activities.

SOLUTION
Beginning with a logo creation and a sleek layout style, Core 12 created a program of unique information that included both fun All Star Game history and logistical necessities for the events. The guide was designed in such a way that the style and format can easily be re-purposed for other events and advertisements can be inserted as they are sold. We have already adapted the guide for the festivities surrounding the re-opening of Soldier Field.