CLIENT
Creed

OBJECTIVE
A young, talented college rock band was looking to differentiate themselves from music industry competitors. Successful brand recognition could lead to booking engagements and eventual record label interest.

SOLUTION
An "image is everything" campaign was successfully executed, helping CREED rise from college band to multi-platinum super stars. Creed has now sold over 30 million records worldwide. The Core 12 team is responsible for all creative, including: logo design, CD concepts and design, merchandise design, advertisements, interactive media and merchandising.