CLIENT
Saks, Inc.

OBJECTIVE
Create awareness for the LiveFree 2001 pin initiative; a co-marketing effort with the Saks, Inc. affiliate stores and the SHiNE organization. Drive foot traffic to the stores for back-to-school shopping and the purchase of the charity pin packs featuring an up and coming “Boy Band”.

SOLUTION
An integrated brand experience was developed using the back-to-school theme as well as the ideals of the SHiNE organization. A creativity destination was created to foster community among the users and encourage creativity and discussion on key topics. Multiple media platforms were use to create awareness, drive users to the destination and ultimately drive foot traffic to the stores.