CLIENT
VH1

OBJECTIVE
Drive awareness and viewership for the VH1 original movie Warning: Parental Advisory. Drive traffic to VH1.com and increase the amount of time spent on the site.

SOLUTION
An integrated brand experience was developed that extended the theme of the movie into a competition over the censorship of current popular songs. A site was built (extension of VH1.com) that included an online boxing game that allowed users to fight for or against censorship of their favorite artists. Multiple media platforms were used to create awareness about the experience and the movie and drive traffic to the experience site. A sweepstakes was tied into the competition, offering participants the chance to win relevant prizing.