|
CLIENT
Carsey-Werner / United Online
OBJECTIVE
Drive awareness and viewers for the launch of That '70s Show into
syndication. Increase brand loyalty and build an on-line relationship with
the target audience. Create a brand halo for the sponsor, NetZero, conveying
a hip and cutting edge image.
SOLUTION
An integrated multi-platform promotional strategy was created that included
tagged print advertising, broadcast, viral marketing, strategic web
advertising, e-mail campaigns and an on-line '70s user experience that included animated comic strips, video, interactive rooms and games. The
campaign was a huge success, resulting in a 4.1 Nielsen rating for the show
launch and nearly 1 million unique visitors. While the sweepstakes and promotion is over, due to popular demand, the gaming component of the experience was kept live, check it out at the link below.
|