CLIENT
Mercedes-Benz USA

OBJECTIVE
Increase local awareness for the C-Spot Drive Party events. Demonstrates the cool factor and appeal of the event driving new registrants and attendance for the Chicago, Denver, Seattle and Phoenix markets.

SOLUTION
Online viral marketing tactics were used to create buzz and drive awareness for the event. The event description, and a link to the event site were submitted to targeted local websites, magazines, newsletters, and newspapers. Relevant online groups and message boards were seeded with relevant messaging making them aware of the event and driving them to the event website to register for the event.