CLIENT
Star Farm Productions

OBJECTIVE
Create awareness and buzz about the Rare Beasts: Edgar & Ellen book series. Build a contingency of fans online, driving traffic to the book’s website and ultimately increasing book sales.

SOLUTION
Online viral marketing tactics were used to create buzz and drive awareness for the book series. A webmaster outreach program was implemented to obtain; links to the Egar & Ellen site, features and descriptions about the book, and book reviews on targeted websites. Targeted online groups and message boards were seeded with relevant messaging to create awareness about the book series and its website.