CLIENT
Screamline USA

OBJECTIVE
Screamline had previously been a merchandise manufacturer for rock bands. They decided to launch their own line of surf wear targeted to the action sports/rock audience. It was determined that the Internet would be one of their main means of distribution and an online store was needed.

SOLUTION
The Core 12 team developed a fully functional online store that worked well with the target audience. It had to convey the non-commercial image while at the same time provide all the functionality necessary for customers to purchase the products and facilitate fulfillment and site administration on the back-end.