Core 12 Core 12 is a Chicago-based integrated marketing and design firm
CORE 12
CAPABILITIES
PORTFOLIO
CONTACT
INTEGRATED MARKETING
WEBSITE DESIGN
PRINT DESIGN
BRAND IDENTITY
VIRAL MARKETING
ONLINE GAMING
INTERACTIVE
E-COMMERCE
Bandrags

CLIENT
Bandrags

OBJECTIVE
Bandrags, Inc. is an e-commerce company designed to be the music fans online choice for official band merchandise. The concept was developed by the Core 12 team along with prominent figures in the music industry. With a solid business plan in place, it was time to build the company.

SOLUTION
The Core 12 team successfully built a dynamic music portal, handling all company-wide interactive responsibilities. The entire brand image was developed including the logo, advertisements, merchandise design and much more. But the key to the company was the website as this was its main method of distribution. A fully functional eCommerce website was designed and developed to serve these needs. Over the years the Bandrags catalog has grown to include over 50 bands, including some of the biggest artists in music today.