Core Twelve

Nike Sportswear Showcase Event

Sat, 12 Nov 2011 12:36:37 GMT

Nike Sportswear teamed up with the Chicago's top sneaker boutiques for the 3rd annual Sneak & Eat Event, hosted at Zhou B on the South side. Over 1,300 guests attended and were invited to participate in a text-based raffle for access to the Nike Sportswear Showcase, featuring unreleased footwear and apparel.

Core Twelve produced the Nike Showcase event, handling all aspects of the experience design, production and event activation. A new approach was taken to product presentation within the showcase and Chicago artist Hebru Brantley was engaged to create original works of art for display in the gallery.

After the showcase, guests tagged a custom Nike Sportswear inspired mural and were encouraged to tweet photos with #ownchicago and follow @nikechicago for additional giveaway opportunities.

MPG Ranch :: New Brand & Website Launch

Thu, 20 Oct 2011 17:20:01 GMT

MPG Ranch is an 8,500 acre conservation property that stewards a large, undeveloped landscape in the northern Sapphires. The property was purchased in 2009 to protect it from housing development. In the last year, more than 10,000 trees and shrubs have been planted and the ranch is providing made-in-Montana scientific leadership by sponsoring researchers that study new ways to restore and protect rangelands.

CORE TWELVE branded the property and developed a robust website that allows the ranch staff to share their research findings. The site features a GIS interface for browsing research findings and also offers faceted search functionality. Rich photo and video galleries allow visitors to explore archives from the property as well as realtime images from cameras located on the property.

GUITAR GIVEAWAY PROMOTION ON FACEBOOK

Thu, 23 Jun 2011 16:03:18 GMT

FRET12 offered fans a chance to win a Tremonti PRS Guitar, T-shirt, DVD and Autograph! To enter the contest, participants visited the “Tremonti-Pack Giveaway” tab on the FRET12 Facebook page. Registration included "liking" the page and entering contact information. Fans could also opt-in to receive exclusive information about the upcoming Mark Tremonti solo project.

CORE TWELVE developed FRET12 from the ground-up. Utilizing social media, we maintain an ongoing dialogue with our community of guitar enthusiasts. Original content, products and promotions are released regularly to keep the user experience fresh and engaging.

Dealership Launch :: Mercedes-Benz Manhattan

Wed, 01 Jun 2011 09:10:12 GMT

Mercedes-Benz opened the doors to their flagship U.S. dealership in Manhattan this June and called upon Core Twelve to get the message out. We started with an image of a beautiful Mercedes-Benz SLS sitting in front of a CGI image of the new dealership (since it was still under construction at the time) to show the beauty of the new structure, and an image of a compass pointing north with a vehicle replacing the needle to illustrate that the previous dealership was moving 12 blocks north. The tagline "Luxury has a new address." was the foundation for all of the marketing pieces to communicate that the move was happening.

The messaging began with hang tags, window graphics and an invoice carrier folder at the old dealership, and culminated with a microsite and a highly-detailed tri-fold direct mail piece that was sent to the dealerships entire customer base to promote the Grand Opening.