FUNCTIONAL COCKTAIL MIXERS
FOR THE LONG RUN
Leading the Rehydration Generation
Founded by a team of high-performing professionals who want to hit their goals without hitting pause on their social lives, Long Run is a new non-alcoholic mixer packed with a powerful blend of electrolytes, minerals, and functional nutrients. In a category filled with gimmicky pills, powders, supplements, and hangover cures, Long Run saw an opportunity to change the way we think about drinking and recovery. Because the functional benefits kick in as you drink, softening the effects of alcohol without sacrificing flavor.
Core Twelve led the strategy, logo, verbal and visual identity, packaging, and web design, creating a brand experience capable of shifting consumer behavior. Long Run is now positioned to become the go-to functional cocktail mixer for people who want to enjoy the night, recover right, and own the morning.
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The visual identity needed to visually express the brand’s sense of continuity, movement, and endurance. We designed a bespoke wordmark that evokes the fluidity of the Long Run name and symbolizes a journey rather than a moment.
