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An Evolutionary Experience
April 12, 2016  / 

An Evolutionary Experience

Mercedes-Benz embarked on an invite-only music tour to promote their GLA and CLA vehicles. Coupled with the music tours were test-drive events in various cities across the country. A social media campaign tied all of the events together. Core Twelve played an integral role in creating the designs to make this a cohesive experience across multiple platforms, including outdoor and on-site signage, digital communications, physical event tickets and more. 


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